Adam Kovacevich has 20 years of communications, public policy, and public affairs strategy experience in Washington, D.C. and the technology industry. He is an expert in helping lead technology companies through today’s challenging political environment.
Adam most recently served as Head of North America and Asia Pacific Government Relations for Lime, the shared scooter mobility company. In that role he led a team that expanded consumer access to shared scooters and helped cities craft smart rules of the road for a new mode of transportation.
Adam previously led Google’s 15-person U.S. policy strategy and external affairs team. In that role, he drove the company’s U.S. public policy campaigns on privacy, security, antitrust, intellectual property, intermediary liability, telecommunications, advertising, taxation and workforce issues — as well as its partnerships with conservative, progressive, consumer and civil rights organizations.
Kovacevich led projects to steer Google through its toughest U.S. public policy challenges, including:
- Leading a dedicated campaign to successfully close the Federal Trade Commission’s antitrust conduct investigation of Google’s search and advertising practices
- Leading cross-functional campaigns to secure regulatory approval of Google’s major acquisitions (for which he received Google’s Operating Committee Award)
- Leading advocacy campaigns to secure congressional passage of surveillance reform and patent litigation reform
- Creating new advocacy organizations to promote trust in advertising, balanced copyright policy, consumer benefits of disruptive technology, and communities of color using technology
- Helping pivot Google’s US public policy team from the Obama era to Trump era and expand its bipartisan engagement
- Launching projects to respond to the increased political backlash against big tech
- Establishing Google’s public policy blog and D.C. Talks lecture series
Adam is an active member of the tech policy community, having served as a board member for the Internet Association, Information Technology Industry Council, Information Technology and Innovation Foundation, Internet Education Foundation and National Cyber Security Alliance, as well as an advisory council member for the Center for Democracy and Technology.
Before joining Google in January 2007, Adam served as an Assistant Vice President at Dittus Communications and Communications Director at the Information Technology Industry Council, a leading tech industry trade association. Adam created “Potomac Flacks,” a well-read blog about Washington, D.C. public relations. Adam served as a press secretary in both the House and Senate as well as a communications strategist on major presidential, Senate and House campaigns. He was spokesman for former Rep. Cal Dooley (D-CA), a founder of the moderate New Democrat Coalition; for Sen. Joe Lieberman (D-CT), in the Senate and on his 2004 presidential campaign; and for 2004 South Carolina Senate candidate Inez Tenenbaum.
The son of a grape grower born in Bakersfield, California, Kovacevich’s first advocacy campaign came as an undergraduate at Harvard, where he led a successful campaign to bring grapes back to Harvard’s dining halls. Two years later, the United Farm Workers union formally ended its three-decade-old grape boycott.
Adam is a resident of Arlington, Virginia, where he lives with his wife and three children.